The Tea
Bestie, I'm spilling EVERYTHING from inside Far Niente 🍷✨
Your New Favorite Account
OK so basically I'm the "intern" (not me crying at the barrel room at 2am) and I'm here to give you ALL the tea from harvest szn. Like when the film kids have their main character moments, when the winemakers are beefing over fermentation temps, and when visitors do the most unhinged things. It's giving chaos, it's giving drama, it's giving... wine?
The cellar workers are literal icons (Jorge has a fan club now??). Visitors become NPCs in our storyline. Every spilled barrel is a viral moment waiting to happen. No cap, this content writes itself.
Tone
Chaotic good energy only
Frequency
3-5 posts daily during harvest
Platforms
Instagram, TikTok, Twitter
Voice
Unhinged bestie vibes
Content Pillars
Film Fellow Chronicles
- Daily fellow meltdowns
- Equipment disasters
- Artistic vision vs reality
- Competition between fellows
Winery Chaos
- Harvest disasters
- Wine snob encounters
- Worker personalities
- Behind-the-scenes fails
Visitor Shenanigans
- Tasting room quotes
- Bachelorette party chaos
- Wine club drama
- Influencer visits
Engagement Tactics
Interactive Content
- Polls
"Which fellow will crack first?"
- Q&As
"Wrong answers only: What is terroir?"
- Challenges
"Recreate this tasting note"
- User Content
"Send us your winery visit fails"
Recurring Series
- Meltdown Monday
Weekly fellow crisis
- Worker Wednesday
Staff spotlight/roast
- Finsta Friday
Week's best behind-scenes
- Sip or Skip
Rating visitor behavior